The Ultimate 7-Step Copywriting Guide

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Step 1: How to prepare a "copywriting" toolkit you can turn to every time you write copy

Step 2: Questions you must answer if you want to get inside your customer's head

Step 3: How to decide on your sales sequence (plus an example from copywriting legend Joseph Sugarman)

Step 4: The art of incubating (à la Don Draper)

Step 5: How to create your first draft

Step 6: The 3-round editing process

Step 7: Mastering the headline

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Download your PDF with the exact 7-step process you can use when writing sales copy for your website, products or services, and emails.

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7 pages