The Ultimate 7-Step Copywriting Guide

Step 1: How to prepare a "copywriting" toolkit you can turn to every time you write copy

Step 2: Questions you must answer if you want to get inside your customer's head

Step 3: How to decide on your sales sequence (plus an example from copywriting legend Joseph Sugarman)

Step 4: The art of incubating (à la Don Draper)

Step 5: How to create your first draft

Step 6: The 3-round editing process

Step 7: Mastering the headline